03/02/2016 Back to list

De Nora announces a new strategy for the Iberian Peninsula

We are pleased to announce that, in the constant pursuit to adapt to the market needs and to offer an enhanced experience and quality service for its Spanish customers, De Nora Water Technologies Spain has become an independent distributor through a management buyout. The new organization is called Apliclor Water Solutions.

MILAN, February 3rd 2016 - In order to maximize the value proposition for its customers, De Nora continuously works to develop and update its product portfolio and organization. We are pleased to announce that, in the constant pursuit to adapt to the market needs and to offer an enhanced experience and quality service for its Spanish customers, De Nora Water Technologies Spain has become an independent distributor through a management buyout. The new organization is called Apliclor Water Solutions.

Effective January 1st 2016, Apliclor Water Solutions has been appointed the exclusive authorised distributor of De Nora Water Technologies’ proprietary products and services for the Iberian Region. The agreement covers the Capital Controls® range of gas feed equipment and TETRA® LP Block filter underdrains in conjunction with the ongoing promotion of the reputed ClorTec®, EST and TETRA DeepBed brands and technologies. Apliclor Water Solutions, as a strategic partner for the Iberian region, will ensure continuity within the market by undertaking the activities carried out previously by De Nora Water Technologies Spain.

Carlos Santodomingo, Chief Executive Officer of Apliclor Water Solutions said, “We truly believe that, together with De Nora’s first class quality product offering, this change will allow AWS to improve the Spanish customer experience.”

Lawrence Quinn, Chief Executive Officer of De Nora Water Technologies continued, “The local expertise offered by AWS and the combined water treatment expertise of both organizations will give Spanish and Portuguese customers an even wider product and service solution base with a more focused, flexible, dynamic and customized approach.”

De Nora Water Technologies