Milan, February 6th, 2015
De Nora’s new image along with a more functional and comprehensive website now accessible by mobile devices was created with the intention of bringing together all the companies of the Group under a single identity while maintaining the distinctive characteristics of each region and each local entity. The website, with brand new images and content in the English language, and soon to be available in seven different languages, aims to represent an innovative and dynamic company starting from the analysis and significance of its updated logo.
The new logo, in a brighter and lighter green, is redesigned in its shape and font to better balance the dimensions and weight of the ODN symbol with the company name, which is now more readable, linear and visually appealing. The new logo communicates and reflects the new corporate identity and the innovation and strong values that for nearly 100 years have been the pillars of the De Nora legacy.
The new tagline, “Electrochemistry at your service”, encompasses De Nora’s commitment and passion in the “one-on-one” relationships built daily with customers and partners; confirms De Nora’s capabilities to offer tailored and highly innovative solutions with a flexible and direct approach; highlights the important role of electrochemistry in everyday life.
The new visual identity, while enhancing the elements of the brand's tradition, provides a more dynamic image thanks to the presence of a graphic element. Present throughout the new institutional materials, the bubbles represent the electrochemical processes in the cells and will change color depending on the end market and the identified industry.
The website features infographics, news and highlights in the home page and more space available for images.